随着大数据时代的蓬勃发展，数据分析的应用已经渗透到我们生活中的方方面面。举例：购物网站会根据你的搜索记录向你推荐感兴趣的商品，创造需求，促进了交易额的提升，视频网站会根据观看记录进行视频推送从而带来更高的用户流量与粘性。这激发了我对商业分析的兴趣。同时，在我实际的工作中，数据处理与分析能力也十分重要。在财务工作中我们需要对数据进行核算与分析，为相关问题的改善提供有价值的信息，从而帮助管理者了解公司经营状况，以及更好地做出决策。

Living in an era of big data, data analytics has exerted much importance on every facet of our lives. Shopping website can amazingly and accurately satisfy customers’ need and even create potential demand, according to their browsing history, typing records, information on social media tools and so on. In couple with my passion for statistics and data, I have become more and more interested in Business Analytics, hoping to explore further in this attractive field.

Living in the era of big data, data analytics is beginning to play an important role in every facet of our lives. Shopping websites can swiftly and accurately satisfy customers’ need and even create potential demand, based of their browsing history, typing records, information on social media use and more. Recognizing this phenomenon, I would like to couple my passion for statistics and data to pursue Business Analytics.